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Steve
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Mia Pearson, founder of the PR agency North Strategic ,  says video is an influential business tool for companies who want to take advantage of the power of visual storytelling.According to ComScore, a marketing-research company, Canada is one of the world’s largest users of video.  Did you ...
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Steve
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How long should a YouTube video be? According to ReelSeo “Long enough to reach a point.” David Waterhouse of Unruly Media claims that the most popular top 10 shared video ads have an average length of 4 minutes and 11 seconds. He says that the shorter the ad, the less likely it is to be share ...
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Steve
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'I just make corporate videos to pay the bills. I really just want to make movies'. I have heard this enough times at networking events that I decided to post a blog on this subject. How many people do you know who have studied film with the dream to make corporate videos to help businesses increase ...
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Steve
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Today, I will talk about Conversion Videos as they are one of our most popular requests by business owners.According to http://www.reelseo.com, the following are the most common conversion goals of commercial websites:• Get your viewers contact details• Have your viewer download a file• Buy th ...
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Steve
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Human behavior never fails to interest me. I recently read an article about a study revealing that just by adding a product video to your website your sales will increase even if the video is not watched.Predictably, the study showed that shoppers who watched a product video on a landing page buy ...
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Steve
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According to REELSEO people compare a YouTube channel page to a Facebook page. The page tells the viewer what you are about and what your interests are.Here's a great article from REELSEO listing several tips on how to make your channel page attractive. The most important being:Choosing the right ...
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Steve
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According to emarketer  online ad spending is divided into 3 formats: search, banners and video advertising.It is predicted that online video ad spending will double its share from 7.9% in 2012 to 15% in 2016.emarketer says that video continues to be the fastest-growing online ad format, with spen ...
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Steve
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In order to rank well in the search engines it's really important to follow these SEO tips to ensure your video gets found and watched.• Use analytics• Use specific and focused keywords• Add copy• Use the words Video in tags, and descriptionHere’s the link to the full article ...
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Steve
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Making your Online Video Pop, from REELSEOWe consume video for many different reasons; business, entertainment, escape, education. But in order for your videos to be watched, they must meet some basic criteria.• Video SEOYour video needs to get found in order to be watched. Open a YouTube account ...
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Steve
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For over 30 years, Cycle and Sports Paul, a cycling centre in the West Island of Montreal, has been selling bicycles to match every lifestyle and budget. We met with Raymond, the store owner and his son Pierre-Paul, the store manager to help them develop a marketing plan using video that would dr ...
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