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Steve
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As companies look for new ways to stand out from their competition, video content marketing is gaining attention as a dynamic and engaging marketing tool.Last week I read an article “The Rise & Conquer of Video” from 1 to1 media that referred to research from James McQuivey, PH.D with Forres ...
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Steve
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When companies and organizations decide to revise their websites, video is now typically included in their content because it is an accessible and affordable marketing and communication tool.When revamping your website it is important to think about the goal of your website or web page, taking into ...
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Steve
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How long should a YouTube video be? According to ReelSeo “Long enough to reach a point.” David Waterhouse of Unruly Media claims that the most popular top 10 shared video ads have an average length of 4 minutes and 11 seconds. He says that the shorter the ad, the less likely it is to be share ...
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Steve
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'I just make corporate videos to pay the bills. I really just want to make movies'. I have heard this enough times at networking events that I decided to post a blog on this subject. How many people do you know who have studied film with the dream to make corporate videos to help businesses increase ...
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Steve
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Today, I will talk about Conversion Videos as they are one of our most popular requests by business owners.According to http://www.reelseo.com, the following are the most common conversion goals of commercial websites:• Get your viewers contact details• Have your viewer download a file• Buy th ...
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Steve
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"We only make corporate videos to pay the bills. We'd rather be making movies". Believe it or not, this is what we often hear when at networking events. Let's face it.  How many filmmakers do you know that went into filmmaking or went to film school to learn how to produce videos to help businesses ...
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Steve
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Human behavior never fails to interest me. I recently read an article about a study revealing that just by adding a product video to your website your sales will increase even if the video is not watched.Predictably, the study showed that shoppers who watched a product video on a landing page buy ...
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Steve
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Because video hosting online at YouTube and other such sites is free, people sometimes think videos should also cost nothing or very little to make. Nothing is further from the truth. YouTube makes their money from advertising and if you have seen their TrueView ads that play over a video you have c ...
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