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How to videos create great content for websites and social media sites. YouTube now is considered the 2nd largest search engine and how to videos rate very high in the number of views they achieve. This is because when we want to learn how to do something there is nothing better and faster than watc ...
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Steve
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According to the marketing pundits the days of interruptive marketing are slowly coming to an end. This is due to a number of things but mainly the ability for the consumer to instantly access information in a large variety of ways at any time.Constant access to the Internet through high speed acces ...
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Steve
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Video enhances corporate communication and can be used in multiple ways. This article illustrates a great way to use video to introduce a key person into the organization. It is part of a case study based on work with an actual client.This summer, Rabbi Lisa Grushcow will assume her role as senior R ...
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Steve
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This week Montreal Gazette's  June Thompson published an article  in the Life Section about Mark Schachter, our main character in our documentary, Down the 401, the Ride of a Lifetime, that we are in the midst of producing. She writes about the motivation and determination Mark has in terms of tra ...
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Steve
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Testimonial videos are a great way to quickly provide a description of the quality of services received by a provider. Two partners from the notary firm Fehringer, Fournier and Raszplewicz talk about their experience with GV Computer Services. In under 60 seconds the viewer gets a sense of the qu ...
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Steve
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We came across a story that is compelling and inspiring. We want to share it, so we are producing a documentary film,  in the hope that others will be driven and motivated as Mark is.Mark is a severly overweight accountant from Montreal who is trying to lose over 70 pounds in 12 months in order to ...
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Steve
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The year in review goal setting guided training video provides a fast yet efficient method to set goals for the coming year or time period. You can use this method to coincide with New Year’s resolutions and at any time during the year. The video walks you through every step of the process with s ...
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Steve
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Ever observe someone watching a video? If you compare your observations with that of someone reading text, chances are you will see more dramatic expressions, comments and body language when video is involved. Oh sure, we get excited when reading, but it’s just not the same experience as viewing a ...
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Steve
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Content, Production Values and PublishingContent: Show you are an expert in your fieldYour content will depend on who your target audience is and what the objective is. So be sure to clearly define both. Who do you intend to address in the video? Is it to business owners? Consumers? Professionals? ...
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Steve
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The way we consume information has changed.  We are bombarded with information because it is so readily available. We have become used to finding what we want to know immediately. When we research a subject on the internet we no longer even have to read text.  Videos come up and we get what we cam ...
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