Glass Experts is full service glass fabrication shop in Montreal. They are passionate about their business and satisfying the needs of their clients. No project is too big or too small. vlcsnap-2013-12-16-19h39m18s176

Bill the owner wanted to add some videos to their new website. One was to provide an overview of the capabilities of the company and the others were to explain some of the key products they sell such as shower doors.

Pre-production phase

  • Research

We first wanted to get to know the company and the people that worked there. So we toured the store and fabrication shop and interviewed some of the people.

  • Keywords

Based on our research we brainstormed keywords that would be our focus for the story of the main business overview video. These keywords were

  • properties of glass, transformation, beautyvlcsnap-2013-12-16-19h38m41s50
  • customized: personal service
  • established Family Business
  • creativity and art
  • quality
  • The 4P’s

We use the 4P’s approach as part of our planning. This stands for people, places, plot and purpose. Based on our research and the keywords we will choose the people who we feel will best express themselves on camera and bring passion and emotion to the story.

The places part determines where we will shoot and what. In this case we decided we would do the interviews in the showroom mainly and film some of the staff working on the machines to cut glass and process it for various projects. We also decided to photograph some of the finished product in the showroom. vlcsnap-2013-12-16-19h37m36s155

For the plot we want to show through the interviews and the imagery some of the challenges the business faces in cutting and finishing the class.

The purpose aspect was really to show the passion that each person brings to their work for creating an object out of glass that in many cases is like a piece of art.


We created a shot list to plan how we wanted to shoot different aspects of the  production and the interviews. The shot list includes the type of lighting configuration, the camera, and lens and whether the shots are static or moving.

We planned two half-days of production, one for the interviews and filming things in the showroom, and the other to film the shop and get comments from some of the staff.

The production took a bit longer than we anticipated, due in part to disruptions on the interview day. We were filming while the store was open on a Saturday morning so there was at times heavy background noise and people walking into the shots.vlcsnap-2013-12-16-19h38m06s226

We also had some issues with the audio for one sequence and had to go back to re-record that portion.


There was a lot of footage to choose from and that is why the planning phase is so important for a video like this. The time we took to research and come up with the keywords greatly helped to guide the editing process and tell the story we wanted to tell.

We are quite happy with the results and so is the client. We feel the video captures the essence of the business and the people working there. It communicates their passion for what they do and their desire to get things just right for the customer.

Steve Goldberg