Have you ever watched House of Cards? The first time I watched this series I was taken by Kevin Spacey, who plays Frank Underwood, when he turned to the camera, and off character spoke to what seemed directly at me. It gave me a sense of immediate contact and I felt privy to his thoughts which he shared. If you’ve never seen the show, take a look at the trailer and you’ll see what I mean about Spacey.

Speaking directly to the camera out of character creates a sense of intimacy.  As corporate video producers we are always looking for new ideas and concepts to help build relationships between the subject and viewer. And Steve and I thought we would use the “off character” approach to do just that.

Here is a clip we shot describing what the off character approach is.

We are now working on our first corporate video using this approach. Stay tuned………